about

I cultivate a design philosophy where visual storytelling and strategic marketing converge. By blending media studies with user-centric research, I create digital experiences that are not only aesthetically grounded but also purpose-built to truly resonate.

experience

4+ years

location

Toronto, ON (EST)

new opportunities

Available

.hello

My career began in visual design and advertising, where I developed a strong grasp of brand growth and high-fidelity aesthetics. I’ve spent years navigating the fast-paced world of startups across travel and finance in Pakistan, as well as working within a venture studio in Calgary.

Now based in Toronto, I am pursuing a Master of Information in UX Design at the University of Toronto, focusing on bridging the gap between data-backed logic and impactful interaction.

Current life updates

Work experience

Currently

Master of Information

University of Toronto

After my move back from Calgary to Toronto, I started my Master of Information at University of Toronto and am now looking for fulltime/contract roles.

Currently

Master of Information

University of Toronto

After my move back from Calgary to Toronto, I started my Master of Information at University of Toronto and am now looking for fulltime/contract roles.

Work experience

Current life updates

Jan 2024 - Jan 2025

Product Designer

Motiv Digital

Spearhead the design direction and strategy for a range of cutting-edge products.

Jan 2024 - Jan 2025

Product Designer

Motiv Digital

Spearhead the design direction and strategy for a range of cutting-edge products.

Sept 2021 - Apr 2023

Product Designer

CreditBook

Led product and marketing design for CreditBook's fintech suite, reducing loan disbursement time by 70% through intuitive user flows and interface clarity.

Sept 2021 - Apr 2023

Product Designer

CreditBook

Led product and marketing design for CreditBook's fintech suite, reducing loan disbursement time by 70% through intuitive user flows and interface clarity.