My career began in visual design and advertising, where I developed a strong grasp of brand growth and high-fidelity aesthetics. I’ve spent years navigating the fast-paced world of startups across travel and finance in Pakistan, as well as working within a venture studio in Calgary.

Now based in Toronto, I am pursuing a Master of Information in UX Design at the University of Toronto, focusing on bridging the gap between data-backed logic and impactful interaction.