Driven by Design.
Inspired by Impact.
I approach design with a blend of creativity and strategic thinking, informed by my background in media and growth marketing.
My experience includes creating seamless mobile apps and intuitive web interfaces, always focusing on user needs and measurable impact.
I’m excited to take on new challenges that let me craft meaningful digital experiences while growing as a designer.
Experience
Product Designer
Motiv Digital - Calgary, Alberta
January 2024 - Present
Led the end-to-end product design process, from planning and user research to wireframing, prototyping, visual design, and usability testing, for multiple 0-1 projects.
Defined design requirements in collaboration with Product and Engineering teams, using insights from user feedback to improve product experience and reduce friction points.
Executed high-quality visual design solutions that align with user needs and company objectives, resulting in intuitive and engaging product experiences.
Enhanced product efficiency and quality by optimizing the design system, reducing design time by 50% while ensuring adherence to UX/UI principles.
Collaborated closely with cross-functional teams, including Product Managers and Developers, to drive alignment on product vision and deliver seamless design solutions.
Utilized Figma and other design tools to create high-fidelity prototypes and visual assets, ensuring stakeholder buy-in and successful product launches.
Career Break
Preparing to move to Canada, relocation and finding a new job.
April 2024 - December 2024
Product Designer
CreditBook - Remote
September 2021 - April 2023
Owned the product design process for key Fintech projects, managing tasks from initial research and planning to prototyping, visual design, and final deployment.
Conducted extensive user research and usability testing to inform design decisions, enhancing the user experience and improving stakeholder satisfaction.
Designed and implemented a centralized Loan Management System, resulting in a significant increase in operational efficiency and user engagement.
Developed in-app features, such as a social sharing video tool, by leveraging user data and feedback to drive engagement and content optimization.
Ensured strong communication and collaboration with PMs, Developers, and company leadership to align design strategies with business goals.
Marketing Design Lead
FindMyAdventure (GoZayaan)
July 2020 - September 2021
Directed the design and execution of digital and print marketing materials, ensuring alignment with brand strategy and increasing brand recall by 50%.
Managed a two-person design team, providing leadership in UX/UI design, digital publishing, and video production to deliver cohesive and effective marketing campaigns.
Created and published content across digital platforms, optimizing for usability and accessibility while adhering to industry standards and best practices.